Microsoft Devices today launched the Microsoft Lumia 535 with the latest Windows Phone 8.1 operating system and Lumia Denim, bringing the Microsoft services to an affordable price level of Rs. 9,199.

Ajey Mehta, managing director, Nokia India Sales Pvt. Ltd. Said –

“Younger tech-involved audiences are increasingly looking at an uncompromised experience on their smartphones. With access to the best services right out of the box at a price they can afford, we believe the Lumia 535 is an ideal solution to offer young India.”

Specifications ofMicrosoft Lumia 535 Dual SIM are –

• 5-inch IPS display with Corning Gorilla Glass 3 protection
• 960 x 540 pixels Resolution
• 1.2 GHz quad-core Qualcomm Snapdragon 200 processor
• 1GB RAM
• 8GB internal memory, expandable memory up to 128GB
• OS – Windows Phone 8.1 with Lumia Denim
• SIM Capacity – Dual SIM
• Rear Camera – 5MP autofocus
• Front Camera – 5MP
• Dimensions – 140.2×72.4×8.8 mm
• Weight – 146 grams
• Battery – 1905 mAh
• Colors Available –  Cyan, Bright Green, Bright Orange, White, Dark Grey and Black

All Lumia 535 owners on Vodafone subscriptions will get to enjoy 500 MB data internet pack per month, free of cost for 2 months. Online shoppers can use the Windows Phone Jabong app to get a total of Rs. 6000 off on their purchase over a period of 3 months. They can also avail eBooks worth Rs.1,500 free on Flipkart. Paytm, will offer Rs. 600 worth of extra charge on any recharge. Two months of BoxTv subscription worth Rs. 720 will be given absolutely free.

ASUS has expanded its portfolio of Android tablets with the launch of a new MeMO Pad series slate. The company has introduced the ASUS MeMO Pad 10 ME103K running Android 4.4 KitKat with the company’s ZenUI on top.

ASUS hasn’t yet revealed the price of the tablet, but it was recently listed on an European retail store with a price tag of 199 Euros, approximately Rs 15,400. However, speculations suggest that it could sell for around $199 outside Europe, making it a budget-friendly device at around Rs 12,100.

Specifications of ASUS MeMO Pad 10 are -

• Display – 10.10-inch
• Processor – 1.5GHz
• Front Camera – 0.3-megapixel
• Resolution – 1280×800 pixels
• RAM – 1GB
• OS – Android 4.4
• Internal Storage – 8GB expandable up to 128 GB
• Rear Camera – 2-megapixel
• Battery – 19Wh
• Dimensions – 9.9mm thin
• Weight – 525 grams
• Colors Available – Black and White

Microsoft Lumia is the new brand name that takes the place of Nokia for the software maker. The name change follows a slow transition from Nokia.com over to Microsoft’s new mobile site. This rebranding effort will expand and soon the lineup will become “Microsoft Lumia”.

Smartphone will feature the Windows logo with words ‘Windows’ instead of ‘Windows Phone’. This is in-line with the company’s unification of its operating systems with the Windows 10 ‘Threshold’ update.

Nokia France will be the first of many countries who adopted “Microsoft Lumia” for its Facebook, Twitter, and other social media accounts. According to the Microsoft, in the coming weeks, other countries will also be going through a complete makeover. The company has also been pulling out the Nokia brand name from its promotion and advertisements from the past few months. Recently, they had also renamed Nokia apps to just Lumia.

Nokia is still a separate company, but without their phones. The company will now more focus on mapping and network infrastructure.

Microsoft Mobile has announced cashback offers on the Nokia Lumia 530 Dual SIM, Lumia 630 and Lumia 630 Dual SIM smartphones in India. The company has come up with the offer for the Diwali festive season in the country. The offer is valid till October 23rd or until stock last. The company is offering an assured cashback of Rs 1,001 on the Lumia 530 Dual SIM and Rs 1,501 cashback on the Lumia 630 single and dual-SIM models. After the cashback, the Lumia 530 Dual SIM will be available for Rs 6,198, while the Lumia 630 and Lumia 630 Dual SIM will be available for Rs 8,498 and Rs 9,498 respectively.

Microsoft is also running a lucky draw through which customers buying the Lumia 530, Lumia 630 (single and dual-SIM versions), Lumia 730, Lumia 830, Lumia 930, Lumia 925, Lumia 1020, Lumia 1320 and Lumia 1520 stand to win 100 percent cashback. The promotion is valid across all Nokia Priority Partners, Nokia Priority Dealers and retail outlets in the country.

HP has launched its budget voice calling tablet, the HP 7 Voice Tab (1351ra), in India at Rs 10,990.

Specifications of HP 7 are -

• Display – 6.95-inch HD
• Resolution – 1024×600 pixels
• OS – Android 4.4 KitKat
• Processor – 1.3GHz quad-core MediaTek MT8382
• RAM – 1GB
• Internal storage – 8GB expandable up to 32GB
• Rear Camera – 5-megapixel
• Front Camera – 0.3-megapixel
• Battery – 3000 mAh
• Dimensions – 102.23×192.05×10.15mm
• Weight -305 grams
• Colors Available – White

Microsoft has disclosed the details of Windows 10 – its next operating system (OS). The name is surprise bearing in mind it represents a jump from the last version – Windows 8. The software will run on a wide range of devices from smartphones and tablets to PCs and Xbox games consoles with applications sold from a single store. It also marks the return of the Start Menu, which had been removed from the Windows 8.

The current version, Windows 8, has been widely derided for forcing radical behavioral changes. Microsoft is restoring some of the more traditional ways of doing things and promises that Windows 10 will be familiar for users regardless of which version of Windows they are now using.

Microsoft offered a glimpse of its vision for Windows at a San Francisco event Tuesday aimed at business customers. Although the new software won’t be formally released until next year, analysts already consider its success crucial for Microsoft and new CEO Satya Nadella.

Microsoft has officially launched the Xbox One, its latest generation gaming console in India. The Xbox One is being exclusively sold through Amazon.in

Pre-orders for the Xbox One (Review) began on August 6, exclusively via Amazon.in. The Xbox One (without Kinect) is priced at Rs. 39,990, and the Xbox One + Kinect Day One Edition is priced at Rs. 45,990. Users who pre-ordered the Xbox One on Amazon.in get FIFA 15 bundled for free, while those who pre-ordered the Xbox One with Kinect will get Dance Central Spotlight as well.

Chakrapani Gollapali, Country General Manager, Consumer Channels Group, Microsoft, said -

“We have a truly passionate community of gamers in India and the Xbox One launch is dedicated to these fans. Gaming in India will witness a new pace of growth and given our lineup of games, we shall give our fans many reasons to love being on the Xbox platform. We are also equally committed to create unprecedented entertainment experiences that are unparalleled in the console industry in India and leading with localized content. We are pleased to announce three new apps on our platform; Bigflix, Gaana and Hungama – with a wide genre of Indian movie and music content. The Xbox platform shall be the pivotal destination and we look forward to working with the entertainment industry to deliver amazing experiences to our users.”

The Xbox One box set includes, Xbox One Console, Kinect (In Kinect Bundle only), Xbox One Wireless Controller, Xbox One Chat Headset, High Speed HDMI Cable, 500GB Hard Drive, 2 AA Batteries, Power Supply, and AC Power Cord, with 14 Day Xbox Live Gold Trial Card.

The Xbox One brings some exclusive games line up including Forza Horizon 2, Forza Motorsport 5, Dead Rising 3 and Ryse: Son of Rome. Popular third-party games will also be available on Xbox One with early exclusivity for downloadable content in “Call of Duty: Advanced Warfare,” “FIFA 14,” “Battlefield 4” and more. Some major launches such as “Halo-The Master Chief Collection and “Sunset Overdrive” are also expected on the One this year.

Microsoft-owned smartphone maker Nokia launched its latest Lumia handset called the Lumia 830 at the IFA 2014 tech show in Berlin.

Microsoft’s Mobile Device Sales, Corporate Vice President Chris Weber said -

“We want to continue to push point lower and lower than anything we have today. That’s the statement for both 3G and LTE (4G) because that is the thing which gives us scale of the ecosystem.”

Lumia 830 will be the company’s flagship 4G enabled phone which has been scheduled for an October launch. The approximate price of the phone will be Rs. 26,000 pre-taxes but we can confirm the rate only after it officially gets launched.

The Lumia 830 is a decent smartphone that boasts high-end specification at an affordable price point. It sports a 5-inch display with the screen resolution of 720 x 1280 pixels. Inside the device sits a Snapdragon 400 processor, coupled with 1GB of RAM, the handset runs Windows Phone 8.1 and Lumia Denim updates out of the box.

Nokia has indicated to lower prices of 4G and 3G mobile phones in India to leverage operators’ plans to launch high speed 4G services and boost its market share in the country.

Microsoft’s Mobile Device Sales, Corporate Vice President Chris Weber said -

“We want to continue to push point lower and lower than anything we have today. That’s the statement for both 3G and LTE (4G) because that is the thing which gives us scale of the ecosystem. We are also trying to push price point even lower on LTE devices like 635 to take advantage of that opportunity. The goal is to make sure that we have a full portfolio that plays into that opportunity.”

The company has plans to launch its latest 4G enabled phone Lumia 830 priced at around Rs 26,000 before taxes by October, as per sources. Microsoft Devices also unveiled another 4G enabled handset Lumia 735 priced at around Rs 17,500 but sources were not sure about company’s plan to launch this model in India.

Consumers may get about 10-12 times more Internet speed on mobile phones in 4G compared to average speed they get in 3G services. So things are finally looking bright for consumers.

Acer has launched Acer Iconia One 7 B1-730HD in India for Rs. 8,499. It will be sold exclusively on Amazon.in. Amazon is also offering free Philips DJ SHL3000 Headphone worth Rs. 999 for free to the first 1000 buyers.

Acer Iconia One 7 B1-730HD features a 7 inch HD LCD Display with 1280×800 pixel resolution. The Tablet runs on 1.6 GHz dual-core Intel Atom Z2560 Processor with 1 GB RAM.

Acer Iconia One 7 B1-730HD comes with 2 megapixel AutoFocus rear camera. It also has 0.3 megapixel front camera. It has 16 GB internal memory which can be expanded upto 32GB using MicroSD Card.

Specifications of Acer Iconia are -

• Display – 7 inch HD screen
• Processor – 1.6 GHz dual core
• RAM – 1 GB
• Rear Camera – 2 Megapixel
• Battery – 3,680 mAh battery
• Internal Storage – 16 GB expandable upto 32GB
• OS – Android 4.2 Jelly Bean
• Weight – 320 grams
• Thickness – 8.9 mm
• Colors Available – Garnet Red