Microsoft Devices today launched the Microsoft Lumia 535 with the latest Windows Phone 8.1 operating system and Lumia Denim, bringing the Microsoft services to an affordable price level of Rs. 9,199.

Ajey Mehta, managing director, Nokia India Sales Pvt. Ltd. Said –

“Younger tech-involved audiences are increasingly looking at an uncompromised experience on their smartphones. With access to the best services right out of the box at a price they can afford, we believe the Lumia 535 is an ideal solution to offer young India.”

Specifications ofMicrosoft Lumia 535 Dual SIM are –

• 5-inch IPS display with Corning Gorilla Glass 3 protection
• 960 x 540 pixels Resolution
• 1.2 GHz quad-core Qualcomm Snapdragon 200 processor
• 1GB RAM
• 8GB internal memory, expandable memory up to 128GB
• OS – Windows Phone 8.1 with Lumia Denim
• SIM Capacity – Dual SIM
• Rear Camera – 5MP autofocus
• Front Camera – 5MP
• Dimensions – 140.2×72.4×8.8 mm
• Weight – 146 grams
• Battery – 1905 mAh
• Colors Available –  Cyan, Bright Green, Bright Orange, White, Dark Grey and Black

All Lumia 535 owners on Vodafone subscriptions will get to enjoy 500 MB data internet pack per month, free of cost for 2 months. Online shoppers can use the Windows Phone Jabong app to get a total of Rs. 6000 off on their purchase over a period of 3 months. They can also avail eBooks worth Rs.1,500 free on Flipkart. Paytm, will offer Rs. 600 worth of extra charge on any recharge. Two months of BoxTv subscription worth Rs. 720 will be given absolutely free.

Microsoft Lumia is the new brand name that takes the place of Nokia for the software maker. The name change follows a slow transition from Nokia.com over to Microsoft’s new mobile site. This rebranding effort will expand and soon the lineup will become “Microsoft Lumia”.

Smartphone will feature the Windows logo with words ‘Windows’ instead of ‘Windows Phone’. This is in-line with the company’s unification of its operating systems with the Windows 10 ‘Threshold’ update.

Nokia France will be the first of many countries who adopted “Microsoft Lumia” for its Facebook, Twitter, and other social media accounts. According to the Microsoft, in the coming weeks, other countries will also be going through a complete makeover. The company has also been pulling out the Nokia brand name from its promotion and advertisements from the past few months. Recently, they had also renamed Nokia apps to just Lumia.

Nokia is still a separate company, but without their phones. The company will now more focus on mapping and network infrastructure.