Internet portal Yahoo is partnering with consumer reviews website Yelp to beef up local results in its search engine

by [email protected] · February 11, 2014

Yahoo chief govt Marissa Mayer undraped the news at AN worker meeting on Friday, the newspaper aforementioned, citing someone gift at the meeting.

Yahoo’s programme can incorporate Yelp’s listings and reviews and also the feature are launched within the coming back weeks, the newspaper aforementioned.

The terms of the deal, that might facilitate Yahoo vie with market leader Google , weren’t discovered.

Yahoo and Yelp couldn’t be right away reached for comment.

Yahoo corporate executive Marissa Mayer recently discovered a trend for the corporate that saw a dramatic increase in mobile users. At the Davos World Economic Forum in late-January, Mayer aforementioned Yahoo can see a lot of users accessing its services by mobile in 2014 than classic desktops.

“2014 are the year of the crossover,” Mayer aforementioned whereas sitting on a panel concerning the planet digital context. “By the top of this year we are going to have a lot of mobile users than we’ve laptop traffic. you have got to be ready for that,” she said.

In Gregorian calendar month, Yahoo was the foremost standard on-line venue visited from US desktop computers and also the firm has been besieged to change its core of the business to the progressively crucial world of smartphones.

Mayer has created rising Yahoo’s quality on smartphones and tablets a priority because the light web search pioneer is re-invented. Mayer, United Nations agency was boiled from web rival Google in 2012, has run into road bumps in recent weeks with the surprise exit of 2 prime executives together with her lieutenant.

Chief in operation officer Henrique First State Castro walked away with a $20 million dollar (14.7-billion-euro) stock award and different compensation when simply fifteen months on the task. In Davos, Mayer aforementioned hiring was key to subsequent stage of the company’s development.

“It may be a matter of hiring the correct individuals and ensuring these individuals square measure extremely familiar,” she said. The departure of Castro amid continued poor ad revenue left analysts curious whether or not Yahoo! can thwart in a very quarterly profit-and-loss statement due on Jan twenty eight.

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