Idea Cellular hiked monthly rentals by Rs 50 for postpaid consumers
by ankhiii@gmail.com · June 2, 2014
The telecom operator has increased its rental on post-paid plans by Rs. 50, which will give a boost to its revenue per user. This change is effective from June.
Amit Dimri – Head of Service Delivery Operations said -
“Effective from the June bill cycle, the monthly rental will have a nominal increase of Rs 50 per month.”
Idea Cellular Chief Marketing Officer Sashi Shanker said that the company keeps changing its tariff / call rates and rentals. But he could not say whether the hike in the rentals is only for the Mumbai circle or across the circles.
In the March quarter, Idea had reported a 91 per cent rise in net income to Rs 590 crore on healthy growth in call and data volume. Its average revenue per user (Arpu), which had been declining for a long period, went up to Rs 170 in FY 2014 as against Rs 157 last fiscal, an increase of 8.3 percent.
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