Apple poached another luxury from executive Tag Heuer as iWatch nears

by [email protected] · July 5, 2014

Apple has poached a senior executive from Swiss luxury watch brand Tag Heuer, which could be to help it with the launch of its iWatch.

Apple is going to launch a new smartwatch. In order to make it in this competitive market the company will no doubt need someone who is able to sell it to the masses. Swiss watchmakers have drawn people’s attention towards their products for decades so much so that the country itself has become synonymous with high-quality watches.

Tag Heuer said –

“Patrick Pruniaux, who had been with the brand for seven years, was leaving on Monday to join Apple. It did not say what his new job would be.”

The iWatch will be the closest the U.S. company has come to selling a fashion accessory and marks its first foray into the personal luxury goods market. The report also says Apple has been trying to scoop up experts from Swiss watch companies to market its smartwatch as “Swiss made.”

Jean-Claude Biver, head of LVMH said –

“If it had been a direct competitor, I would have felt a bit betrayed, but if he goes to Apple I think it is a great experience for him. The iWatch will have the same status symbol power as many other Apple products, especially at the beginning. I personally believe it has the potential to be a threat for the industry, and it should not stay with its arms crossed.”

Speculation has been ascent that Apple was scheming to launch an iWatch that would embody mixed health and aptness sensors and entrance to facilities such as messages and notifications by formation with a iPhone and iPad.

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