Samsung ties up with Vodafone, Aircel for billing facility for its App store
Electronics Thursday tied up with service providers Vodafone India and Aircel to introduce billing facility for its Samsung app store.
The tie-up would allow Samsung smartphone users to download their favourite apps and games with the option of payment through their mobile bill. Starting May 1, the operator billing integration will be available for both prepaid and postpaid customers to enjoy uninterrupted downloads.
Tarun Malik, director of Samsung Electronics said -
“Given the poor credit card penetration in the country, we are positive that this move will be welcomed by customers. It is another step forward to expand our engagement with the publisher and developer community by enhancing adoption as well as monetization from the store.”
Vodafone India Chief Operating Officer Vivek Mathur said -
“This partnership will provide Vodafone customers ready access to the Samsung App Store with the convenience of operator billing. The limited penetration of credit cards makes this service a huge convenience for customers who can now use their Vodafone account to purchase apps and content.”
Aircel Chief Marketing Officer Anupam Vasudev said -
“Aircel is delighted to partner with Samsung, with an objective to offer its customers the convenience and flexibility to buy paid applications through the operator billing system.”