Micromax overtakes Samsung to lead Indian phone market in Q2
Indian devices vendor Micromax today said it has overtaken Samsung to become the number one phone vendor — based on shipments in the second quarter of 2014 — in India.
Micromax also overtook Nokia Corp. in the quarter to become the leading feature phone supplier and closed in on Samsung to become the second largest smartphone vendor. While the mobile phone market in India grew only a modest 2% over the last year, the smartphone segment grew 68%.
Counterpoint Research said -
“Micromax became the leading mobile phone supplier brand in India in Q2 2014 for the first time ever surpassing Samsung capturing 17 per cent market share up from 13 per cent in Q1 2014. Micromax was also the second largest smartphone vendor closing in on Samsung, capturing 19 per cent share in this fast growing segment.”
As per the report, we will see intensified competition in the Indian smartphone space as Asian OEMs such as Xiaomi, Gionee, Huawei and Asus enter with premium-like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers.
Micromax has also made its presence felt globally, racing up, to become the tenth largest mobile phone vendor in the world. It recently started operations in Russia and other emerging markets.