Android One set for India debut in September, Micromax, Spice and Karbonn are all set

by [email protected] · August 26, 2014

Android One, the Google project launch low price products in India early next month. All the manufacturers Micromax, Karbonn and Spice are ready with the handsets and pricing are set between Rs 7,000 and Rs 10,000.

Google is expected to roll out similar handsets in other emerging markets depending on consumer response in India. The success of Android One is critical for Google as it would help the company bring in new users to its Android platform, especially at a time when the market share of the most popular mobile operating system is at on increasing on a good graph. Android One is a reference platform that device makers can follow to develop and produce low-cost smartphones. It ensures that even low-end devices can run Google’s latest software and updates to offer uniform user experience.

Google said -

“Android One is setting minimum hardware and software standards for the three vendors, who are adding or improving upon them in future devices under the Android One umbrella.”

PwC India’s Mohammad Chowdhury said -

“The operating system on the Android One devices will be upgraded to Android L in October,” one of the people said. This upgrade will allow users to have better browsing and gaming experience at affordable prices, making the smartphones attractive buys for first-time buyers and those wanting to replace their existing phones.

Advantages of screen size and Google updates could make a difference to these smartphones offering better performance to what Indian buyers are accustomed to.”

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