Google will reportedly launch its own TV named “Android TV”
The company is getting ready to unveil an Apple TV-like set-top box that’s “all about finding and enjoying content with the least amount of friction,” according to a new report that quotes what it says are internal Google documents.
“Android TV is an entertainment interface, not a computing platform,” the Google documents reportedly say. “It’s all about finding and enjoying content with the least amount of friction.”
Android TV will support voice commands and focus on finding content quickly. The document describes how it shouldn’t take more than three clicks to go from the home screen to watching content. “Access to content should be simple and magical,” it said.
Screenshots included in the Verge report display shortcuts to Google apps such as YouTube, Hangouts, and the Google Play store, as well as third-party apps such as Netflix, Hulu, and Pandora. There’s also a games section. The Verge says the product won’t supplant Google’s successful Chromecast Internet-to-TV dongle, so user-interface designers might have to accommodate two separate products.